January 2024
Overview
Uplift Supply Co. is a cannabis wellness company committed to producing exceptional products for its customers. Their main priority is quality, and they aim to deliver the utmost satisfaction to their consumers. By emphasizing wellness, Uplift Supply Co guarantees that their products meet the highest standards, tailored to the needs and preferences of their esteemed clientele.
Typography & Color
For the brand to stick out in such a competitive market, I had to think outside the box. I couldn't just use a plain font to convey the lifestyle of the brand. Instead I had to make the text into something of it's own. By altering the vectors, I came to a conclusion of something funky, unique, and appealing to the eye.
To compliment the type, I decided to go with a natural - earth tone color palette. These colors create a sense a calmness and wellness that brings the brand to life.
