Logo & Visual Identity
October 2024
Overview
After a year of on and off iteration and exploration, my brand identity finally came to fruition. So happy with the direction I went in, and remember, if you’re hesitating to start something due to lack of brand structure, start it with whatever you have and address it later!
Approach
I've worked on this loosely for the last year or so, slowly iterating while working on other projects. The idea came to me not too long ago when I saw this world symbol, and a light bulb popped into my head to just add a eye in the middle. The simplicity and dynamism of this logo has me on such a high. I'm so satisfied with the way this came out.
